PUMA has announced Rihanna as its new creative director and global ambassador for Women's Training, with the singer's multi-year partnership with the brand starting January 2015.

Rihanna, who joins other stars including Usain Bolt and Sergio Aguero in PUMA's new campaign Forever Faster, said 'It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what PUMA and I come up with'.